Transparent, competitive pricing for freelance and in-house social media management & strategy — Jacksonville, FL and beyond. Sliding scale available.
10+Years Experience
Sliding Scale Available. All prices are starting rates based on scope and platform count. Via works with businesses at every stage — nonprofit discounts, part-time arrangements, and custom scoping are all on the table. Reach out to discuss what works for you.
Freelance Retainers
Social Media Management Monthly Packages
Full-service monthly retainers for businesses that want consistent, strategic social media presence without hiring in-house. All packages include a free discovery call and onboarding audit.
Tier 01
Starter
Perfect for small businesses, solo entrepreneurs, and nonprofits needing a reliable, consistent presence on 1–2 platforms.
$650
/ month — starting rate
Sliding scale: $500–$850/mo
Includes
1–2 platforms managed (IG, FB, or TikTok)
12–15 posts/month (feed + stories)
Caption copywriting & hashtag research
Content calendar & scheduling
Basic community engagement (3×/week)
Monthly analytics snapshot report
1 strategy check-in call/month
Paid ad management
Short-form video production
Competitor analysis
Most Popular
Tier 02
Growth
Best for growing brands in music, wellness, trades, and service industries ready to scale their presence and engagement.
$1,400
/ month — starting rate
Sliding scale: $1,100–$1,800/mo
Includes
2–3 platforms managed
20–25 posts/month (feed, reels, stories)
Branded content creation & copywriting
Content calendar, scheduling & publishing
Daily community engagement & DM management
Bi-weekly analytics & performance report
Short-form video concepts & scripting
Competitor & trend analysis
2 strategy calls/month
Paid ad management (add-on available)
Tier 03
Premium
Full-suite management for established brands, entertainment clients, and businesses running paid campaigns alongside organic strategy.
$2,800
/ month — starting rate
Sliding scale: $2,400–$4,000+/mo
Includes
3–5 platforms managed
30–40 posts/month across all platforms
Full content creation (copy, graphics, video)
Brand voice documentation & style guide
Full community management (daily)
Paid social ad management (Meta/TikTok)
Weekly performance reporting & KPI tracking
Influencer/collab outreach coordination
Monthly strategy session (60 min)
Priority response & dedicated Slack channel
Strategy Only
Social Media Strategy Consulting Packages
For teams and businesses that have execution covered but need expert strategic direction, audits, or one-time deliverables.
Strategy — 01
Audit + Roadmap
One-time deep dive into your current social presence with a clear, actionable 90-day strategy document.
$450
one-time delivery (7–10 business days)
Sliding scale: $350–$600
Deliverables
Full platform audit (up to 3 platforms)
Audience & competitor analysis report
Content pillar development
90-day content & growth roadmap
Posting schedule & best-time recommendations
60-min strategy debrief call
Strategy — 02
Monthly Strategy Retainer
Ongoing strategic advisory for in-house teams or self-managing founders who need expert guidance and accountability.
$850
/ month — strategy only
Sliding scale: $650–$1,100/mo
Includes Monthly
Monthly content calendar & strategy doc
2 strategy calls (45 min each)
Analytics review & performance insights
Trend reports & platform algorithm updates
Content feedback & review (up to 10 pieces)
Email/Slack access for questions
Strategy — 03
Brand Launch Strategy
Complete social media launch strategy for new businesses, rebrands, product drops, or campaign activations.
$1,200
one-time project (2–3 weeks)
Sliding scale: $900–$1,800
Deliverables
Brand voice & messaging guide
Platform selection & bio optimization
Launch content calendar (30 days)
Hashtag strategy & community playbook
Paid social launch recommendations
2 strategy sessions + post-launch debrief
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Sliding Scale & Flexible Arrangements
All prices listed are starting rates. Via believes quality digital strategy should be accessible to businesses at every stage — from solo founders to growing enterprises. Pricing adjusts based on nonprofit status, project scope, number of platforms, content volume, and the level of hands-on work required. Part-time arrangements and phased payment plans are available.
Market Context: Jacksonville freelance social media rates typically range $25–$35/hr for junior talent. With 10+ years of proven, analytics-backed results, ViaRL Media operates in the experienced specialist tier. These rates reflect real value delivered.
Hourly Billing
Hourly & Project Rates
Ideal for project-based work, overflow support, consulting sessions, or clients who aren't ready for a monthly retainer. Minimum 2-hour booking applies.
Service
Rate
Notes
Strategy & Consulting
Strategy Consultation (1:1)
$75/hr
Paid social, growth planning, platform audits. 2-hr min.
Social Media Audit (standalone)
$60–$90/hr
Billed by platform; most audits run 2–4 hrs total.
Most clients find flat-rate monthly packages more predictable and cost-effective than hourly billing. Hourly rates are best for one-off tasks, consulting sessions, or overflow support. Ask about flat-rate project quotes for any deliverable listed above — often results in savings of 15–20% vs hourly.
2-hr minimumInvoice NET-15Deposit for projects 4hr+Rush rate: +25%
For Employers & Hiring Managers: These are competitive in-house salary and contract rates based on current Jacksonville, FL market data and 10+ years of verifiable experience. Part-time, hybrid, and contract-to-hire arrangements are available.
In-House Employment
In-House Salary & Contract Rate Expectations
Via is available for in-house, embedded, or contract-to-hire roles. The following reflects competitive market-rate expectations for Jacksonville with a decade-plus of experience and a track record of measurable results.
Full-Time In-House Role
Social Media Manager
$52K–$68K
/year · based on scope, industry & benefits package
Full ownership of 2–5 social platforms
Content creation, scheduling, community management
Monthly reporting & performance optimization
Cross-functional collaboration with marketing/sales
Paid social oversight (Meta/TikTok/LinkedIn)
Brand voice stewardship & campaign execution
Full-Time In-House Role
Social Media Strategist
$58K–$78K
/year · based on scope, team size & deliverables
Enterprise-level social strategy development
Platform & audience growth roadmaps
Cross-channel campaign strategy & management
Analytics leadership & KPI framework development
Team mentorship & content direction
Paid media strategy & budget allocation
Part-Time / Fractional Role
Part-Time Social Media Manager
$22–$32
/hour · 10–25 hrs/week · W-2 or 1099
1–3 platform management & daily publishing
Content creation & community engagement
Bi-weekly reporting & check-ins
Ideal for small businesses & growing teams
Flexible scheduling, remote-friendly
Contract / Fractional Role
Fractional Social Media Director
$65–$95
/hour · contract · minimum 10 hrs/month
C-suite level social strategy advisory
Oversee in-house team or agency execution
Brand positioning & thought leadership strategy
Platform expansion & growth architecture
Quarterly roadmaps & board-level reporting
Ideal for orgs scaling their marketing function
🤝
Flexible Arrangements Welcome
Open to full-time, part-time, hybrid, and fully remote in-house roles. Contract-to-hire arrangements are available. Compensation is negotiable based on the full benefits package, role scope, team structure, and organizational mission. Mission-driven organizations and nonprofits are encouraged to reach out regardless of budget.
Mix & Match: All services below can be added to any package or purchased individually. Prices are per-unit starting rates. Discounts apply when bundling 3+ services or for ongoing retainer clients.
Itemized Services
Complete Service Menu
Every service ViaRL Media offers, priced individually. Perfect for filling gaps, one-off projects, or building a fully custom scope.
📊 Strategy & Planning
Social Media Audit
Full review of existing accounts: content quality, engagement, audience, competitor benchmarking, and growth gaps.
$200–$400
per platform
Content Strategy Document
Content pillars, messaging hierarchy, tone of voice, and 90-day thematic calendar framework.
$350–$600
one-time
Competitor Analysis Report
Deep dive on 3–5 competitors: content themes, posting cadence, engagement benchmarks, and gap opportunities.
$250–$400
one-time
Audience Persona Development
Research-backed customer avatar(s) with platform behavior, content preferences, and targeting parameters.
$200–$350
per persona
Platform Selection Consultation
Strategic recommendation on which platforms to prioritize based on your audience, industry, and resources.
$150
one-time
Monthly Content Calendar
Full 30-day editorial calendar with topics, formats, captions starters, and scheduling recommendations.
$200–$350
per month
✍️ Content Creation
Caption Copywriting
Scroll-stopping captions with platform-specific tone, hooks, CTAs, and hashtag sets.
$15–$35
per post
Short-Form Video Script
TikTok, Reels, or Shorts concept + full script with hook, body, and CTA. Optimized for retention.
$75–$150
per video
Profile & Bio Optimization
Platform bio rewrites, link-in-bio setup, profile photo recommendations, and highlight covers.
$75–$150
per platform
Brand Voice Guide
Documented tone, language dos/don'ts, content archetypes, and example posts for team use.
$400–$700
one-time
Hashtag Research & Strategy
Tiered hashtag sets (niche + mid + broad) by content category, researched and refreshed quarterly.
$100–$175
per platform
Content Batch Writing (10 posts)
10 captions + hashtag sets for one platform, delivered within 5 business days.
$200–$300
per batch
📱 Platform Management
Platform Management (1 platform)
Scheduling, publishing, engagement monitoring, and basic community management for one platform.